A roadmap to effectively intrigue your customers.
After we have clearly defined the goals for the project and where your strengths intersect with the needs of your audience, we begin to plan the content that needs to be created and the channels to distribute the content through. Every situation is unique, and our strategies are tailored for the needs of the brand and campaign.
Organize a list of topics to cover including: questions to answer, important info to provide, and topics that highlight the strengths of your company.
Evaluate which type of content, in the forms of videos, photos, and written content should be created that would be most effective for each topic.
Develop a channel distribution plan for the content. There are many channels to reach your audience with a story including: web, social media, video streaming, and traditional channels. These are all considered when devising a content strategy for our clients.
PLAN.
We listen to your story to find out how we can help.
We take the time to learn about your company, your strengths and goals, and the audience you are looking to engage. Doing this allows us to effectively tell your story, inspire your audience, and meet the needs of your customers.
LEARN.
Visually engaging content to educate, entertain, and expand your audience.
Telling your audience the story of your business, products, or services is more effective with the proper visual content to show them the story. Visual storytelling builds trust with potential clients and loyalty with existing clients. We create visual content in the form of both videos and photos to capture your audience by showing them what they are looking for.
CREATE.
LEARN. PLAN. CREATE.
We take a strategic marketing approach that is focused on creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. It is the art of providing engaging and interesting content to your customers that is aligned with your goals, without “selling” or interrupting them.